Apple pulls in billions of dollars every quarter, but if iPhone sales do indeed fall in 2016 then the company needs another product in the wings that might take up the slack. But what will that product be?
Apple is a tech powerhouse, but the company is heavily reliant on the iPhone for the bulk of its revenue and profits. Now that an analyst has pointed the bone at Apple and predicted that sales of the smartphone will fall by as much as 5.7 percent during 2016, then Apple might be on the lookout for a new product to take up the revenue/profits slack.
But what will that product - or products - be?
Let's begin the obvious - existing products. Apple could expand sales of products such as the iPad, Macs, and the Apple Watch to bolster sales. But iPad sales are headed downwards, and Mac sales are pretty flat. That leaves the Apple Watch, which looks set to pull in a few billion dollars and could become the Cupertino giant's second biggest cash magnet.
Apple could also try to head off the decline in iPhone sales, and it seems like it might already be starting to do just that.
But what about new products? Is Apple going to drop a "one more thing" on us this year? And if so, what might it be?
Let's throw out there a few ideas:
Virtual Reality: Oculus Rift and HoloLens are looking promising, and Apple could leverage its huge developer base to do some interesting things, even if it was along the lines of
Google Cardboard.
Gaming: Apple TV feels like it's heading in this direction.
Automotive: No, not a car, but I can see greater in-car integration, and possible Apple dashboards and such.
More wearables: With Google Glass still being a thing, and Apple having ventured into the wearables space with the Apple Watch, more wearables that connect with the iPhone make sense.
Mac tablet: I know Tim Cook sort of ruled this out, but that means nothing. If there's money in it, Apple will be eyeing it.
Home automation: Another growth area, and since Apple controls the hub - the iPhone - then why not the devices themselves?
More accessories: Apple is already pushing out more accessories than ever - including that ugly battery pack - so why not more stuff? Even crazy stuff such as toys or drones?
All these seem to have the potential to pull in billions of dollars. But which option will Apple choose?
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This simple dual SIM GSM Bluetooth adapter allows you to add cellphone capability to your Apple Watch, iPod touch or a Wi-Fi iPad, and can also be used to add additional SIM cards to your iPhone. No jailbreak required.
The SIMore BlueClip is a dual SIM GSM Bluetooth adapter that allows you to add cellphone capability to your Apple Watch or iPod touch, and can also be used to add additional SIM cards to your iPhone.
Turns your iPhone into dual SIM card phone.
Turn your iPad into cell phone or dual SIM smartphone.
Turn your Apple Watch or iPod Touch into cell phone.
Connects to your Apple device via Bluetooth over a range of 10-15 meters.
Remotely trigger your iPhone's camera.
Small and lightweight, only 30 grams, BlueClip holds easily to your pocket, belt or a bag.
No jailbreak: Just download and install the app.
This post is sponsored by:Dr Mobiles Limited 1 Huron Street, Takapuna
Auckland North Shore 0622Tel: (09) 551-5344, (021) 365-377 and Toll: 0800 429 429
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Want to install an extra SIM card in your iPhone 6s? Here's how to do just that.
While most people manage quite well with a single SIM card, if you want better demarcation between your work and home life, or you want to make roaming with multiple SIM cards easier, then having the extra SIM already in your smartphone is going to be a real timesaver.
But how do you install an extra SIM or two into the iPhone 6s? After all, that SIM tray is far too small to accept another SIM.
Fear not! Here's how you do it. And don't worry, as no jailbreaking is required.
Enter the SIMore X-Twin 6S Plus, a dual SIM device that allows you to have 2 SIM cards (1x nano SIM, and 1x standard SIM) in your smartphone. The nano SIM sits in the SIM card tray along with the tail of the X-Twin 6S Plus adapter so that it makes contact with the SIM card pin assembly inside the handset (yes, that ribbon cable is thin enough to fit between the SIM tray and the body of the iPhone 6. Then the other SIM card fit into the adapter.
Now you don't want to be walking around with a ribbon cable hanging off your handset, which is why you pop it all into a supplied case, which keeps everything tidy. The case also protects your handset and also servers as a holder for additional SIM cards and a SIM tray popout pin.
And that's it. You switch between SIM cards from the iOS interface by going Settings > Phone > SIM Applications.
The kit, which includes the adapter and a case for your iPhone 6s, is €35 (around $40). If you have an iPhone 6s Plus you can still use the kit but you'll need to find a flexible rubber case to house the adapter.
There are also versions available for other popular handsets, such as the Samsung Galaxy S5 and S6.
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Auckland North Shore 0622Tel: (09) 551-5344, (021) 365-377 and Toll: 0800 429 429
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Last summer, it was reported that Apple was missing out on potential upgrades from a significant portion of their iPhone userbase -- those which prefer the form factor of the iPhone 5, a 4" display design that originally debuted in September of 2012, which succeeded the 3.5" display iPhone 4 form factor that came out in June of 2010.
Currently, Apple's smartphones come in three display sizes: The 4" iPhone 5S -- which hasn't undergone a major technology upgrade since September of 2013 -- the 4.7" iPhone 6/6S and the jumbo-sized 5.5" iPhone 6 Plus/6S Plus.
Every indication, up until somewhat recently, has been that the 5S was likely to be phased out in favor of a lower-cost version of the iPhone 6, perhaps a "6C".
However, recent photographic spy reports from factory floors in China seem to indicate strongly that in fact, the 5S is about to undertake a spec upgrade as the iPhone 5SE that will debut at a press event in California towards the end of this month.
What's in the iPhone 5SE? According to most published reports, the beauty is apparently skin-deep, in that it will look almost exactly like its predecessor, but it will boast improved screen technology (forgoing the 6S's 3D Touch). a 12MP rear camera sensor, 802.11ac Wi-Fi. Bluetooth 4.2 and an updated A9 SoC to bring it up to date with the iPhone 6.
On paper, this sounds great. But is it enough, and could it be it too late to make much impact on Apple's slowing iPhone growth?
As I said back in August, an upgraded iPhone 5, or any device with a 4" screen would be welcomed by a lot of potential customers looking to refresh their devices.
However, with anywhere between three to five distinct iPhone SKUs, not counting differences in memory configurations -- which could easily triple that number -- this adds considerable confusion for the consumer.
I'd like to refer to this as "Goldilocks Syndrome". For any end-customer, one iPhone is too big, one is too small, but one may be "Just Right".
That may be an oversimplification, but short of figuring out what which size latte you should order at Starbucks (which has its own insane calculus with more SKU variants than one can possibly imagine) that was the best analogy I could come up with.
I've re-read my analysis from back in August and after comparing the proposed feature set of the iPhone 5SE to other iPhones and its Android competition, the product may just be too big, and also too late to the market as well.
Here is my take, and either accept or discount it entirely. The iPhone 5 is close enough in size to the iPhone 6 that most iPhone 5/5S owners will likely be able to easily transition to a 4.7" display in the 6S (assuming the 6 is discontinued) up from a 4" display, especially given the features that the 6S has. It's a little bigger, but not a lot bigger.
So that's not necessarily potentially good news for the 5SE adoption.
However, let's say you are a iPhone 4S user -- who really likes having a very small smartphone. A lot of these folks don't even use a case on their phone, preferring to stash it neatly in their shirt pocket or in a small handbag.
I don't know how many of these folks are out there, but I've observed enough of these people in the wild to know that plenty of them do exist. I've also spoken to a bunch of them in casual conversation and from what I have learned, is that you can pry their iPhone 4S out of their cold, dead fingers.
What these people really want is something almost the same size. The iPhone 5 form factor is considerably larger than the iPhone 4S. So that would be a big change for these folks.
One could argue that if it was a case of being able to improve their feature set or just spec improvement on their device, this group of users would have gone to an iPhone 5 form factor a long time ago -- they've been hanging on to their 4S device for anywhere between two to four and a half years, as the product was launched in North America in October 2011 and discontinued in September of 2014.
In India, one of the largest growing developing markets for smartphones, the iPhone 4S was finally discontinued last month, in February of 2016. Which is saying something.
So are we going to see a new device that will satisfy the 4S crowd? It might happen sometime in 2017, if you believe the current rumors, as the "iPhone Mini" which will sport an entirely new, edge-to-edge, almost bezel-free 4" screen design in a 4" device form factor that will (allegedly) be the signature feature of a new iPhone lineup that will include the iPhone 7 as well.
You could also argue price as a motivator to upgrade. Sure, the 5SE might be priced aggressively. But is it going to be priced that much better than existing iPhone 6 stock now that the 6S is the current model? Hard to say.
If you're part of the teenage cracked screen crowd and you need a new phone, and you're sporting a iPhone 5 or a 5S, the natural cheap upgrade is an iPhone 6, unless we are talking over $100 difference.
And there is a large market in refurbished iPhone 6 devices as well. One could say the market is absolutely saturated in used, good condition recent-generation iPhones.
My gut instinct tells me that the 5SE is not going to satisfy people that want a small device, and that when existing iPhone 5 users make that internal "Goldilocks" calculation like they do when ordering coffee at Starbucks -- Tall, Venti or Grande -- they will choose the 4.7" iPhone 6 form factor instead.
Will the iPhone 5SE be Too Big, Too Small, Too Late, or Just Right?
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