How to stop Instagram and Facebook using your data to train Meta’s AI

 16th June, 2024:  Auckland, New Zealand. Blog uploaded by: David Lim, @davidlim, #davidlimand Facebook Using Your Posts for AI

Facebook Using Your Posts for AI

Instagram and Facebook are using your photos and posts to train AI, and only European users can opt out.

Meta's new AI chatbot tools across Facebook, Instagram and other products in the Meta universe provide a variety of information, from shopping assistance and recipe suggestions through to image generation. And like all AI tools it needs data to learn from in order to generate answers to questions or create those images. Your Facebook and Instagram posts are a big part of where that data comes from. 

While Meta makes it clear in its privacy policy that it uses posts -- including your photos -- to train its AI models, that privacy policy isn't especially easy to find, and while people in Europe can opt out, those of you in the US will have your posts used for AI training, whether you like it or not. 

Here's what you need to know and, crucially, how you can opt out of Meta using your Instagram and Facebook posts to train its AI models. 

Does Facebook and Instagram use my posts to train its AI?

Yes. As Meta states under the Where does Meta get training information? section of its privacy policy, "We use information that is publicly available online ... [and] information shared on Meta's products and services. This information could be things such as posts or photos and their captions." 

What isn't used, the company states, is any information shared privately in direct messages. The usage only applies to publicly shared posts. 

How can I stop Meta using my photos for its AI?

Right now it looks like it's only possible to opt out of this in Europe. European users -- including myself -- can go to the Settings page on the Instagram or Facebook app, then go to About > Privacy Policy where there'll be a new box with information regarding Meta AI including a link to an opt-out form called Right to object.

Clicking the form will take you to a new page where you can select your country of residence, input your email address and give a (required) reason on "how this processing impacts you." Meta says on the form that it will "review objection requests in accordance with relevant data protection laws." This is slightly redundant -- and confusing -- language, as Europe's strict GDPR privacy laws mean Meta is obliged to honor all requests, regardless of reason.

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