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Apple sure sells a lot of different-sized rectangles.
People can buy a 2.5-inch iPod, 4-inch iPhone, 10-inch iPad, 11-inch MacBook Air, 13-inch MacBook Pro, 27-inch iMac and plenty more variant sizes in between. Now, with the introduction of the iPad Mini, which fits snugly between the iPhone and iPad, the company is adding a 7.9-inch screen to its collection.
It seems all Apple is missing is one really important rectangle: an Apple television.
It wouldn’t be a stretch for the company to do this. It could simply take the ultra-thin iMac that it introduced on Tuesday, and well, stretch out the screen. Call it the iTV and voilà, we’re done!
The company has said that it is not working on a television, but it also said it wouldn’t make an iPad Mini, too. Given that Apple dominates so many markets for personal electronic devices, it’s quickly running out of places to dominate. The company has the fastest growing line of PCs, the most popular tablet computer and the best-selling portable music player. And don’t forget the little iPhone — the single most popular phone — which also doubles as one of the most popular point-and-shoot cameras.
I have no doubt that in the coming years Apple will start moving into entirely new types of businesses. The company has patented a slew of products for wearable computers. Its executives have also talked about building a car. Who knows?
But before it does that, the company has one more place to go: your living room wall.
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Apple will enjoy a record-breaking quarter for iPhone sales in the run up to Christmas, an industry sage predicts, despite reports that manufacturing partners are struggling to meet the tech giant’s production targets.
In a note to investors, Sterne Agee analyst Shaw Wu forecasts that total iPhone sales will soar to 46.5 million in the three months leading up to the festive period. That compares to a figure of 26.9 million for the preceding quarter.
Wu’s forecast will come as a tonic to shareholders after Foxconn’s Peter Gou this week told delegates at a business expo that challenges presented by the iPhone 5’s design meant that the company’s factories are struggling to keep up with demand.
Gou’s comments came after Apple’s share price recently dipped after revealing worse-than-expected iPad 3 sales.
However, according to Wu Apple’s production capacity is much improved since the iPhone 5 landed back in September, suggesting that perhaps other manufacturing partners, such as Pegatron of Taiwan, could be picking up the slack.
Gou did not specify what particular problems are affecting production of the iPhone 5, but is thought that these relate to the handset’s alleged tendency to pick up scratches.
This post is sponsored by:
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We sort the statistics from the damned lies.
It’s become custom for Apple to issue an identikit press release talking up sales of its new iPad or iPhone in the days after it goes on sale.
This week was no different, with a statement touting the fact that Cupertino shifted a massive three million new iPads over the weekend from November 2nd.
That’s undoubtedly impressive, especially as it solely includes Wi-Fi only models, with 4G capable devices not going on sale until later this month.
Apple has been quick to highlight the fact that that’s double the number of Wi-Fi only third-gen iPads that they sold back when that device debuted back in spring.
But of course, there’s a major caveat here: this time around Apple is talking about two devices, the iPad Mini and iPad with Retina Display, rather than just one.
So essentially, Cupertino has managed to match its early 2012 achievement, rather than better it. In the same statement, Apple CEO Tim Cook said: “Customers around the world love the new iPad Mini and fourth generation iPad.
“We set a new launch weekend record and practically sold out of iPad Minis. We're working hard to build more quickly to meet the incredible demand.”
It’d be hard to refute Cook’s claim that there’s “incredible demand”. But the phrase “practically sold out” tells a different story.
Either the iPad Mini is sold out or it isn’t. Sticking with its relentlessly positive, spin-heavy approach, Apple’s suggestion that it’s almost out of iPad Minis looks somewhat foolish.
Anyone can see through the term “practically” and there’s no doubt that Amazon and Google, both with rival budget tablets to sell, will seize on this rather wooly term.
Similarly, Apple is stretching it to call this a “launch weekend record”.
Combined sales of the Wi-Fi and Wi-Fi+4G models of the third generation iPad were three million and to suddenly create a Wi-Fi-only stat from that launch in order to justify a self-serving “record” is a touch pathetic.
Apple has done fine work with the iPad Mini and iPad with Retina Display, but this desperate release is not exactly smart.
iPad sales were down in the last quarter and Apple is banking on the iPad Mini to boost its margins and do the business ahead of Christmas.
As has been seen with its iPod line, it’s unlikely Apple will ever provide a breakdown of specific iPad sales figures in its quarterly reports.
That will give succour to rivals and help them pile on the pressure through advertising. And means that, at last, the tablet space looks as if it’s about to be blown wide open.